Getting started as an entrepreneur can be scary. You feel the energy inside of you and you know that starting a business is what you’re meant to do. Whenever you think about it, you can’t help but get unbelievably excited and you know it’s what you need to do, but you can’t help but hold yourself back.
Guess what? I’m here to tell you that the worst that will happen is that you don’t make any money. That’s the absolute worst-case scenario. And if that does happen, what do you do?
You have two options:
Being an entrepreneur is hard work and it’s totally worth it if it’s what you know in your body you were meant to do.
A lot has changed in my life and in my business since I first started in September 2018.
It’s been an amazing journey and I’ve learned A LOT along the way. With what I’ve learned, I want to provide you with some tips of what to focus on what you’re first starting out.
Keep in mind, I’m mainly speaking to coaches and service-based entrepreneurs here because that’s what I know.
In the online world, it’s not 100% necessary to have either of these things perfected before you start signing clients. If you spend days or money on your website and brand when you first start out, you’re wasting precious time that you could be spending building an online presence. Especially since I’ve noticed that most entrepreneurs go through a pretty intense brand overhaul around month 6 of their business once they’ve gained more clarity around their ideal client and personal brand.
Wouldn’t it suck to spend a bunch of time or money on a website or brand that you just throw in the trash 6 months later?!
Instagram and Facebook are amazing platforms to build your business through. Pinterest and LinkedIn are great as well and we’re starting to see a rise in business owners on TikTok too. If you aren’t an expert in any of the platforms yet, I would recommend getting started on one or two platforms and focusing all of your energy there. Master those platforms before moving onto something new.
It’s important as an online entrepreneur to provide a huge chunk of value on your social platforms. Providing value shows that you know what you’re talking about and positions you as an expert. Ideally, this will lead to signing clients quite quickly in your business.
Video content is HUGE and extremely necessary. Video is a great way to connect with your audience on a personal level. Instagram is a great place for video content. Facebook lives are really awesome as well.
Hiring a coach at the very start of my business is something that really changed the game for me. Having support as you go after your dreams makes such a huge difference. This also prevents you from spending months of your time doing trial and error and allows you to essentially have a shortcut to success. It’s pretty freaking cool.
You know how a bunch of entrepreneurs journal every day? We don’t just do it for fun. It’s extremely powerful to journal.
It helps keep your mindset in check. Because guess what? If you don’t actually believe in what you’re doing, it’s going to be really freaking hard to be successful in what you’re doing!
Remember, entrepreneurship is hard, but it’s so worth it if you know it’s what you’re meant to be doing.
By Becky Feigin